Whether it’s getting you’re own signature basketball shoe, gracing murals in your hometown, or getting a shout-out from your favorite artist, greatness is defined differently in today’s game.

For NBA 2K23, we wanted to remind people that there’s greatness in all of us.

So, we worked with Bradford Young to bring that message to life with a little help from Devin Booker, Zach LaVine, Chet Holmgren and Jack Harlow.