How do you feel?

Full of quick fixes, fads, restrictive diets and punishing workouts, a category that promised to help us be well, actually tended to leave us feeling worse.

So we launched a campaign that represents a radically new and simple point of view.  In a category often focused on what you do and where you end up, lululemon simply invites you to FEEL. 

Whether you’re running, training, or meditating, you should do it to FEEL something. And maybe even access parts of yourself you didn’t know existed before.